The Pains Of Being Pure At Heart – Heart in your Heartbreak

This is the most recent single from NYC pop-indie group The Pains Of Being Pure At Heart, a young group who released their debut album in 2009. It was their 2007 EP that helped them quickly establish internet popularity, but their fame is distinct in that they seem to have potential for longevity that many other ‘shoe-gazing’ groups lack. As Stereogum puts it, “[Their self-titled debut’s] winning combination of teenage heart-directly-on-sleeve melodic wistfulness and sweetly messy production might have been unbearably twee were it not for the fact that the songs themselves are such perfectly formed pop tunes.” There you have it. Young and charming, the Pains Of Being Pure At Heart are on this year’s Coachella roster. If only!!

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